27.12.03
Avid NewsCutter Turns 10. |
Tewksbury, MA – December 4, 2003 –
Ten years ago, broadcast news editing was forever changed with the introduction of Avid® NewsCutter®, the first nonlinear editing solution designed specifically for broadcast news professionals. This ground-breaking product is the only nonlinear editor for news that combines unmatched editing speed, an industry-leading palette of creative and effects tools, support for a variety of formats, and tight integration with both Avid and third-party digital news workflow solutions. For more than a decade, the Avid NewsCutter system has empowered news editors to perform their trade with a greater degree of speed, accuracy and precision.
“Avid NewsCutter changed the face of news editing," said Jamie Simmons, news editor at Philadelphia's WCAU. "Its innovative features, speed and accuracy have made NewsCutter irreplaceable in our newsroom. I wouldn’t edit a piece without it today.”
10 years of Innovation with the Avid NewsCutter system:
1993: Avid ships the first nonlinear editing solution for news: Avid NewsCutter
1994: Avid introduces the first nonlinear news workflow: send to Avid AirPlay® from NewsCutter via AvidNet™ software
1995: Avid introduces the Avid NewsCutter - Media Server workgroup: first shared media system for real-time news editing and play out
1997: Avid introduces the NewsCutter DV system: the first nonlinear news editor to support the DV25 format
1999: Avid introduces the NewsCutter NRCS Tool: first linkage of a newsroom computer system with a nonlinear editing system
2000: Avid introduces the NewsCutter – Avid Unity™ for News workgroup: flexible, scalable, and affordable end-to-end nonlinear news production
2000: Avid introduces the NewsCutter XP Mobile system: the first nonlinear news editing system for notebook computers
2003: Avid introduces the NewsCutter Adrenaline™ FX system: the first nonlinear editor optimized for both broadcast news and postproduction needs (craft news, sports, long-form production, promotion)
This anniversary provides an opportunity to examine the vast impact of Avid NewsCutter on the broadcast news profession, and to gain insight into Avid’s plans to continue to innovate in this rapidly evolving market. If you have any questions, or would like to speak with an Avid NewsCutter developer or customer, please contact Amy Paladino at 978.640.3051, amy_paladino@avid.com.
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